Naver & Krafton Sign 'PUBG Esports' Exclusive Partnership, Which Stocks Will Benefit from Chzzk's Growth?

Naver and Krafton have forged a sudden strategic partnership to expand the domestic and global ecosystem of 'PUBG Esports'. Naver's streaming platform 'Chzzk', which recently broke its peak concurrent viewer record thanks to successful sports broadcasts, is accelerating its market dominance by securing exclusive esports broadcasting rights.

Naver-Krafton Hints at Seismic Shift in Game Streaming Ecosystem

Through this partnership, Krafton will provide streaming and VOD content of major domestic and international PUBG official esports tournaments exclusively to Naver Chzzk. In addition, the two companies plan to maximize user influx by discovering creators and launching joint marketing campaigns. The industry evaluates that the meeting of PUBG, a popular global IP, and Naver, Korea's largest portal, will become a key momentum that causes a seismic shift in the game broadcasting streaming market.

Chzzk's Successive Box Office Sensations... Exceeds 4.82 Million Peak CCUs

Recently, Chzzk recorded a peak concurrent user count of 4.82 million, breaking the all-time record since the platform's launch, thanks to the success of major sports World Cup broadcasts. If massive esports fandom traffic is added to the existing sports broadcast traffic, the platform's weight class is expected to leap to another level. The traffic increase is naturally expected to lead to an increase in Naver's display advertising (DA) and Cheese (donation) commission revenue.

Stock Price Direction and Key Beneficiary Check

Securities analysts analyze that this cooperation will positively affect the corporate value (valuation) enhancement of both companies. For Naver, the stable settlement of the traffic-based profit model of Chzzk, its core new business, acts as favorable news, and Krafton secures stability by solidly extending the lifecycle of the PUBG IP during the absence of major new releases. Furthermore, the possibility of indirect benefits for companies related to CDN (Content Delivery Network) and cloud infrastructure in preparation for the surge in streaming traffic is also receiving attention.

Frequently Asked Questions (FAQ)

Q. What kind of PUBG content can I watch on Chzzk?

You can watch high-definition live broadcasts of official esports tournaments, including the domestic league PWS and the top-tier global tournament PGC (PUBG Global Championship). Event match content featuring streamers will also be released sequentially.

Q. How will this partnership impact Krafton's stock price?

In the short term, investment sentiment may improve due to the increase in IP value and the favorable partnership. In the mid-to-long term, in-game revenue growth generated as the esports viewership converts into game users is expected to be a substantial driver for stock price appreciation.