Global Data Center Investments Projected to Exceed $4 Trillion: Will Nvidia and SK Hynix Benefit?
With global data center investments projected to surpass $4 trillion by 2028, market expectations for major AI chip suppliers Nvidia and SK Hynix are reaching an all-time high.

Key Summary: Driven by the proliferation of generative AI, global big tech companies are significantly ramping up investments in data center infrastructure. New investments are projected to exceed $4 trillion by 2028, leading to an explosive surge in demand for major AI semiconductor companies like Nvidia and SK Hynix.
Data Center and Semiconductor Super Cycle Driven by AI Innovation
Recently, major tech giants such as Google, Microsoft, and Amazon have been pouring astronomical amounts of capital into building data centers to secure leadership in AI. It has become essential to construct 'AI-specific data centers' capable of advanced computational processing, moving beyond traditional storage servers.
This shift is fundamentally altering the landscape of the semiconductor market. Nvidia, which virtually monopolizes the GPUs critical for AI computation, is leading the market rally with soaring sales of its data center chips. Furthermore, demand for High Bandwidth Memory (HBM), which supports GPU performance, is skyrocketing, bringing expectations for SK Hynix's strong earnings to an all-time high.
The Era of 'Power Efficiency' and 'Inference' Beyond Simple Computation
While the initial AI market focused heavily on 'training' massive amounts of data, the proportion of 'inference' workloads—applying AI in real-world scenarios—is expected to expand rapidly in the future. In the realm of inference, power efficiency acts as a core competitive advantage alongside pure performance.
As data center power consumption increases exponentially, the expansion of global power grid infrastructure, along with demand for low-power, high-efficiency custom semiconductors (such as NPUs and LPDDR), is emerging as the new focal point that will drive the next investment cycle.
Frequently Asked Questions (FAQ)
Q. What is the impact of expanding data center investments on the stock market?
A. Data center investments benefit a broad supply chain far beyond just server manufacturers, including semiconductor design, foundries, memory, and power and cooling infrastructure. In the short term, core chip manufacturers are showing notable strength, and in the long term, buying interest is highly likely to spread to power grid and infrastructure-related companies.
Q. What differentiates SK Hynix and Samsung Electronics in this sector?
A. Currently, SK Hynix has secured a first-mover advantage in the global AI memory market by primarily supplying HBM to Nvidia. Samsung Electronics is also in hot pursuit with next-generation HBM and foundry technologies, and stands to gain additional upside momentum depending on future orders.