Seoul Apartment Prices Rise for 74 Consecutive Weeks, Why Are 'Ban-se-gwon' Areas Surging?
With Seoul and metropolitan apartment prices rising for 74 consecutive weeks, buying interest is heavily concentrating in 'Ban-se-gwon' areas like Dongtan, located behind large semiconductor clusters.

Apartment prices in key areas of Seoul and the metropolitan region are staging a strong rebound, recording a 74-week consecutive upward trend. In particular, real estate prices in the so-called 'Ban-se-gwon' (Semiconductor + Station Area)—areas where large-scale semiconductor clusters are being developed, such as Dongtan in Hwaseong and Yongin—are rising steeply and leading the overall market upswing.
Record Highs for Ultra-Luxury Apartments and the 'Premium Home' Preference
Amid ongoing macroeconomic uncertainties, a distinct trend of high-net-worth individuals focusing on a single 'premium home' is emerging. Top-tier branded complexes in the Gangnam area and ultra-luxury apartments along the Han River are breaking record highs daily. This is because demand is flocking to safe assets with proven defensive capabilities against downturns. The upcoming real estate tax reform in July and issues regarding heavy capital gains taxes are also acting as major catalysts for multiple-home owners to "upgrade" to prime locations.
'Ban-se-gwon', a Neologism Created by the AI Boom: What Is Its Investment Value?
As the government's full support for AI megaprojects aligns with the global infrastructure investment boom, the value of residential areas backing the semiconductor industry is being reassessed. Areas like Yongin and Dongtan, Hwaseong, where the creation of massive high-income jobs is scheduled, are even experiencing a shortage of properties for sale due to abundant background demand and expectations for expanded transportation infrastructure. Experts predict that as long as the semiconductor industry cycle remains strong, the real estate strength in these areas will continue for the time being.
Frequently Asked Questions (FAQ)
- Q. What is the biggest driver of the price increase in Ban-se-gwon apartment complexes?
A. The core drivers are the increase in high-income jobs and the explosive demand for living close to work, stemming from the establishment of large-scale semiconductor clusters. - Q. Is it a good time to buy a Seoul apartment now?
A. While there is a perception of a short-term peak due to the 74-week consecutive rise, expectations of interest rate cuts and concerns over supply shortages make it highly likely that a limited upward trend will be maintained, centered on prime locations. A cautious approach is necessary. - Q. How will the July tax reform affect the real estate market?
A. If heavy capital gains taxes on multiple-home owners are seriously discussed, listings in suburban areas may increase, while the preference for a 'premium home' in core areas could be further maximized.