Naver-Dunamu Merger Review Reaches Turning Point on the 24th: Will the Act on Reporting and Using Specified Financial Transaction Information Pass and How Will It Affect the Crypto Market?
The merger review between Naver and Dunamu scheduled for the 24th hinges on the passage of the amendment to the Specific Financial Information Act, with massive changes expected in the IT and crypto markets if deregulated.

Why is the Naver-Dunamu Merger a Big Issue Now?
The merger between South Korea's top portal operator, Naver, and the leading crypto exchange operator, Dunamu, goes beyond a simple corporate combination; it signals a paradigm shift in the domestic digital asset ecosystem. Naver envisions merging its strong platform dominance and AI technology with Dunamu's blockchain and financial infrastructure to leap forward as a global comprehensive fintech platform.
Especially as Naver recently introduced an 'AI tab' in its search engine to accelerate monetization, Dunamu's vast transaction data and capital could serve as a powerful engine for Naver's new business expansion. The market predicts that if this merger succeeds, an unprecedented big tech company will emerge in terms of market capitalization and impact.
The Key Factor: Review of the Specific Financial Information Act
The biggest obstacle and key factor in this merger is the amendment to the Specific Financial Information Act. Under the current law, there is a lack of clear legal grounds regarding the screening criteria for major shareholders of virtual asset service providers and the ownership of crypto exchanges by industrial capital. Therefore, how specific guidelines for deregulation and institutionalization of virtual asset service providers are set during the review of the amendment scheduled for the 24th will be the absolute criterion for merger approval.
- If deregulated: The entry of traditional financial sectors and big tech companies into the crypto market will accelerate, leading to a re-evaluation of Dunamu's corporate value and improved investment sentiment across the related blockchain ecosystem.
- If regulations are tightened: Not only is there a possibility of the merger collapsing, but the overall crypto market could shrink, bringing crypto regulatory risks back to the forefront.
Currently, there is a fierce debate within investment communities over what balance the review of the amendment will strike between the legal fostering of the domestic virtual asset industry and investor protection.
Frequently Asked Questions (FAQ)
Q1. If Naver and Dunamu merge, what changes will Upbit users experience?
If the merger is approved, existing Naver infrastructure such as Naver Pay and Naver Certificate could be linked with Upbit, greatly improving accessibility and convenience. There is also a high possibility that new customized investment information and asset management services utilizing Naver's AI technology will be introduced.
Q2. What impact will the passage of the amendment have on related stocks or coin prices?
If the amendment is passed in an industry-friendly direction, it could act as a momentum for Naver's stock price to rise, and a synchronized upward trend is expected for related theme stocks holding Dunamu shares. Furthermore, resolving the uncertainty in the domestic digital asset market could foster positive investment sentiment across major cryptocurrencies, including Bitcoin. Conversely, if regulatory risks persist, the volatility of related assets could expand, requiring caution.