Seoul Average Housing Price Exceeds 1 Billion KRW, What is the Cause of the Biggest Jeonse Surge in 11 Years?
An in-depth analysis of the core background and future market outlook as Seoul's average comprehensive housing price surpasses 1 billion KRW and Jeonse prices record the largest increase in 11 years.

The average comprehensive housing price in Seoul has surpassed 1 billion KRW for the first time in history. Simultaneously, as the shortage of Jeonse (lump-sum deposit rental) properties worsens, the Jeonse price index has recorded its largest increase in 11 years, rapidly spreading concerns over rising housing costs.
What is Behind the 1 Billion KRW Housing Price and Surging Jeonse?
The most prominent feature in the recent real estate market is the 'Reverse Money Move' phenomenon. Massive liquidity exiting from riskier asset markets, such as stocks and cryptocurrencies, is flowing back into the real estate market, perceived as a safe haven, particularly in core areas of Seoul. Coupled with a decrease in new housing supply and a structural supply-demand imbalance in the rental market, this has led to a severe shortage of Jeonse properties, acting as a powerful driving force pushing up both Jeonse and sale prices simultaneously.
In particular, as financial authorities forewarn of stricter lending thresholds to manage household debt heading into the second half of the year, signs of panic buying are being observed as demand rushes to purchase homes or secure Jeonse before regulations tighten. Furthermore, recent discussions on property holding tax reforms are stimulating a preference for 'one premium property' rather than prompting multiple-home owners to sell, fueling price increases in major Seoul districts.
Key FAQ: Outlook for the Real Estate Market in the Second Half
- Q: How long will the upward trend in Jeonse prices continue?
A: With no significant increase in new housing supply scheduled for the time being, the upward trend in Jeonse prices due to the supply-demand imbalance is highly likely to persist throughout the second half of this year. Even if loan regulations are implemented, the downside rigidity of prices is analyzed to be very strong due to the nature of the Jeonse market as an essential housing demand. - Q: Should I buy a house in Seoul even now?
A: Surpassing the 1 billion KRW average housing price has created a burden of short-term price peaks. If tighter loan regulations, such as the introduction of stress DSR, materialize in the second half of the year, buyer sentiment may temporarily shrink. Therefore, rather than chasing reckless purchases, it is important to approach the market with a conservative financing plan.